Starting a wax melt business

Update: January 2, 2024

By: Tom Macken

How to start a wax melt business

The market for wax melts had a valuation of $2.7 billion in 2021 and is anticipated to reach $4.05 billion by 2029. This growth is attributed to the increasing demand from individuals seeking a safer and more natural alternative to candles, as well as those interested in aromatherapy. Find out how you can start your own wax melt business.


What is a wax melt business?
8 tips for opening a wax melt business
Training needed to open a wax melt business?
Regulations for opening a wax melt business

What is a wax melt business?

Operating a wax melt business entails the creation and sale of scented wax melts, which are small wax pieces melted in a warmer to emit fragrance. These wax melts are typically composed of soy wax and fragrance oils, and can be shaped and sized according to preference. They serve as a popular and safer alternative to traditional candles, allowing for customization to suit diverse tastes and occasions.

Commencing a wax melt business involves formulating a range of scents and designs, procuring materials and packaging, and establishing a sales platform to reach potential customers. This may entail utilizing an e-commerce website, participating in local markets or events, or leveraging social media platforms like Instagram and Facebook.

The triumph of a wax melt business often relies on developing distinctive fragrances and captivating designs, while also establishing a robust brand identity and marketing strategy to cultivate a devoted customer base. Additionally, factors such as utilizing premium ingredients, offering competitive pricing, and delivering exceptional customer service can contribute to success in the wax melt industry.

8 tips for starting a wax melt business

1. Form your Legal Business

When setting up a wax melt business, you’ll need to think about what business structure will work best, including registering your company with the appropriate authorities, both locally and nationally. 

Many would-be company owners struggle to make sense of the differences among an LLC, a sole proprietorship, a partnership, and other business structures, much alone settling on one. 

A company incorporation service can help you determine the best business structure for your  company based on factors like the level of liability protection you require, the laws of the state in which your company will operate, tax filings requirements and the type of license you will need to legally sell your service and products. 

In the case of wax melt businesses, we advise you to choose one of these legal forms:

  • An LLC might have a single owner or several owners.
  • A corporation

In the U.S, limited liability companies (LLCs) are favored over sole proprietorships because their owners are shielded from personal liability for corporate debts and obligations.

Naming your wax melt business

The process of naming your wax melt enterprise may be a lot of fun. Create a list of terms that best describe your company’s values and goals. Then, put those words to use in creating new, meaningful two-word and three-word combinations. 

Try mixing and matching words that signify the same thing to hear what you come up with. Last but not least, check online to see whether the company name you want to use has already been taken.

2. Setup your Business Bank Account 

Depending on your needs and the amount of money you want to deposit, there are different kinds of business accounts you can set up for your wax melt business including:

  • Checking Accounts: The most typical form of business bank account. Opening a company checking account is simple and provides a number of advantages. Having a bank account means you may quickly and simply add or remove funds as your needs change. You may use your checking account to pay bills and vendors by writing checks.
  • Savings account: With the return you may receive on your savings, it’s a terrific way to build up a rainy-day fund for your wax melt company. Savings accounts, on the other hand, may have withdrawal restrictions and provide lower interest rates than checking accounts.

Before deciding on a bank account, it’s a good idea to do a comparison of different business banks for features and fees, including FinTech banks with very competitive benefits of no monthly fees, no minimum balances and an unlimited number of transactions compared to traditional high street bank offerings. 

3. Organize Your Accounting, Taxes & Credit Card reader


Setting up a reliable accounting system will allow wax melt business owners to keep tabs on all kinds of financial transactions from sales (income & invoicing), purchases (expenditure), liabilities (bank loan funding) to taxes due to the IRS or similar. 

The books for your wax melt business can be organized in a few ways:

If you choose to handle things on your own, pick a system that is intuitive and simple to use. When your accounting system is ready, you can begin recording your earnings and spending. If you want to save money, you can now see exactly where it’s being spent meaning future budgeting is simplified as a result.

Business owners should be careful to maintain a consistent schedule of accounting maintenance. This calls for putting time in your calendar on a regular basis to check your books and make any necessary changes. While this may appear to be a lot of extra effort, it will ultimately save you time and energy.


Before you can start your own company, you have to get yourself registered for a number of different taxes, both federal and state, first. Your business has to submit an application for an EIN (Employer Identification Number), which is a simple process and is free of charge. Doing so will allow you to register for taxes.

Through the Internal Revenue Service’s website, you can obtain your EIN. There are certain taxes imposed by states that might be applicable to the operation of your firm. 

Credit card readers

Wax melt businesses will of course need to take payment for the services and products they provide. Having access to a low-cost POS card machine is essential to ensure your business can take payment from your customers in a quick and easy manner. 

A card reader such as the Payanywhere Smart Terminal offers a simple pricing model, next day funds in your bank account, integrates with your Quickbooks accounting software and can also provide valuable data insights into sales trends, inventory management and customer behavior.

4. Launch your wax melt website & social media

A stunning site for your fresh wax melt company can be created very easily via:

  • DIY building the business website yourself using a Page Builder or
  • Hiring a qualified web designer to build effective landing pages that can drive new leads for your business using high-quality photos, videos, and other visual components that are in keeping with your brand’s aesthetic.

Having a slick, mobile-optimized website has numerous benefits for any business including: 

  • Attracting new customers 24/7, showcasing your services and products at any time 
  • Credibility, making it easier to attract and retain customers 
  • Online presence for Google searches actively looking for wax melt services in your area
  • Customer engagement by helping to engage with customers regarding business info, photos, videos, feedback forms as well as contact forms
  • Branding A website can help businesses establish and reinforce their brand identity, by incorporating their logo, color scheme, and other branding elements into the design.

Marketing & Social Media

Social media including Instagram, TikTok, Facebook and Twitter are powerful tools for a wax melt business as they can increase your business visibility, ability to engage with customers, establish and reinforce brand identity, and gather valuable data insights to improve marketing strategies.

Platforms such as Instagram and Facebook alone have billions of active users, providing a  wax melt business with an opportunity to increase its visibility and reach a wider audience.

Direct Marketing can also be used in the form of Facebook and Google online ads on these platforms to market services and products to potential customers. Backflow testing businesses can use targeted ads to reach specific demographics and interests and use the campaign data to make informed decisions about your next marketing campaigns to drive more sales.

5. Create a Brand Identity for your wax melt business

To differentiate your company from your competitors, you’ll need to take some time to prepare and concentrate on how you want your consumers to feel & develop a unique personality for your wax melt business. From the logo’s design to the brand’s color scheme, there is a lot to think about. 

A unique and memorable logo for your business can be professionally created by a talented Graphic Designer from a Logo Design service. 

Hiring a logo design service can save a business time and money by eliminating the need to spend hours researching and creating a logo and a high-quality logo can be designed quickly and efficiently.

The steps to think about include: 

  • 1). Establish the vision and values that guide your wax melt company. What are you hoping to accomplish with your company? When people consider your wax melt brand, what do you want them to feel? 
  • 2). Go with a color palette that conveys who you are as a business. Colors say a lot regarding a product or service. If you’re stuck for inspiration, research competing products in your field to discover what colors they’re using.
  • 3). Create a distinctive logo for your wax melt line. This is the first thing that customers will associate with your brand, therefore it has to be striking. Get in touch with an expert designer to develop a logo that captures the essence of your company while also looking great.
  • 4). Make sure your branding is the same across all platforms. This should include your website banners to your business cards, your logo and color palette are always consistent with your brand. As a result, your brand’s identity will be strengthened and your company’s name recognition will increase.

Making a name for your wax melt company is unlikely to be as difficult as you would think. Creating a brand that sticks with consumers requires zeroing down on the company’s raison d’etre and core principles. A distinct identity for your wax melt business may be developed with some forethought and imagination. 

6. Develop a Business Plan for your new wax melt

A well-developed business plan is a crucial tool for any entrepreneur looking to start a successful business. The plan should include your wax melt company’s mission and vision, target audience, product offerings, marketing and sales strategies, and financial projections. 

The business plan should be regularly reviewed and updated to ensure that the business is on track to meet its goals.

A business strategy should cover the following:

  • Market Analysis: An in-depth look at how the market for bricklayers is doing now and how it could grow.
  • Business Summary: A description of your new wax melt business, including its purpose, goods or services, and target market.
  • Business Strategy: A thorough plan that explains how the business is going to reach its goals.
  • Financial Strategy: How much money you expect to make, spend, and need for cash.
  • Marketing Plan: How the business will sell itself and what strategies and methods will be used.
  • Operations: This is an account of the business’s working methods and practices.

7. Get Financing for your wax melt business

For your wax melt business, you can use personal savings or decide to use financing solutions for your new venture and you’ll have different options to consider which may work best: A bank loan, crowdfunding, investors or something different. 

A clear, detailed, and comprehensive business and financial strategy is usually expected by banks or other partners from whom you seek for funding. To launch a firm, you could require funding from a bank, credit union, or the Small Firm Administration (SBA). 

The cost to start a wax melt business can vary depending on factors such as location, equipment needed, and marketing expenses. However, a rough estimate for a home-based business could be between $500 to $2,000, while a larger-scale operation could cost anywhere from $5,000 to $20,000 or more.

8. Business setup essentials

There are several important factors to consider when setting up a wax melt business:

Business Planning and Legal Setup

Prior to launching a wax melt business, it is crucial to create a comprehensive business plan and obtain the necessary permits and licenses. This entails registering for a tax ID number and acquiring a business license. Familiarizing yourself with local regulations pertaining to scented product sales is also essential.

Find Your Unique Position

To thrive in the competitive market of scented products, identifying your niche is paramount. This can involve creating distinct scents or packaging, targeting specific customer segments, or offering environmentally sustainable and eco-friendly products.

Product Offering and Marketing

Once your niche has been established, you can begin developing your product line and formulating a marketing strategy. This includes crafting a compelling brand identity, designing labels and packaging, and establishing a website and social media presence.

Supplies and Equipment

To produce wax melts, you will require supplies such as wax, fragrance oils, and molds, as well as equipment like a double boiler and thermometer. It is crucial to source high-quality supplies to ensure the excellence of your products.

Master the Art of Wax Melts

To create superior wax melts, it is important to acquire knowledge of proper techniques and adhere to safety precautions. This encompasses understanding the melting point of wax, achieving appropriate fragrance ratios, and practicing safe handling procedures.

Liability Insurance

Obtaining liability insurance is indispensable for any business, including a wax melt venture. This type of insurance safeguards you from financial losses in the event of lawsuits or legal actions taken against your business. For a wax melt business, liability insurance provides protection in the event that customers experience adverse reactions or injuries while using your products.

When purchasing liability insurance, it is vital to conduct thorough research and select a reputable provider. Ensure that the chosen policy covers all potential risks associated with your business, including product liability, accidents on your premises, and other incidents. The cost of liability insurance can vary depending on factors such as business size and risk level, but it is crucial to recognize that the absence of liability insurance can lead to significantly higher costs in the event of legal actions.

Staffing and Training

When considering staffing and training for your wax melt business, take into account the scale of your operations. If you are starting small and producing wax melts at home, additional staff may not be necessary. However, as your business expands and you begin selling larger quantities, employing individuals to assist with production, packaging, and shipping may become essential. Ensure that all staff members are trained in wax melt production processes and adhere to safety guidelines. Cross-training employees can also be beneficial to enable them to perform various tasks and assist with different aspects of the business.

Financial Management and Operations

Effective financial management is vital for business success. This encompasses developing a budget, tracking expenses, and monitoring sales and profits. Establishing efficient operations, including supply chain management, inventory control, and shipping and handling procedures, is also key.

Training needed to open a wax melt business?

Starting a wax melt business typically does not necessitate formal training or education, as it is a relatively straightforward and uncomplicated endeavor. However, acquiring certain skills and knowledge can greatly contribute to success in this field.

An essential aspect of starting a wax melt business is comprehending the art of creating and blending various fragrances. This entails familiarizing oneself with different types of fragrance oils, their properties and characteristics, and the art of harmonizing them to produce distinctive and enticing scents. While this knowledge can be acquired through self-experimentation and research, there are also online and in-person resources and courses available that offer guidance and education in this domain.

Another crucial skill for a wax melt business owner is the ability to craft visually captivating and unique designs for their products. This encompasses understanding diverse mold types, colors, and textures, as well as staying abreast of industry trends and styles.

In addition to these creative skills, a wax melt business owner should possess a fundamental understanding of business operations and financial management. This encompasses knowledge of marketing and sales strategies, effective record-keeping, and proficiency in budgeting and financial planning.

Regulations for opening a wax melt business?

Like any business, there are legal obligations that must be met when establishing a wax melt business. These regulations differ based on the specific location and can involve federal, state, and local requirements. Here are some important regulations to consider:

  • Business registration: Many states mandate businesses to register with the state government. This process may encompass acquiring a business license, registering with the Secretary of State, and obtaining a tax identification number.
  • Product safety: Wax melts are categorized as cosmetic products, necessitating compliance with applicable regulations from entities like the Food and Drug Administration (FDA) and the Consumer Product Safety Commission (CPSC). This may involve conducting safety tests on products and ensuring accurate labeling.
  • Environmental regulations: The production of wax melts might involve the usage of chemicals or materials that could impact the environment. Business owners must adhere to relevant environmental regulations and obtain any essential permits or licenses.
  • Labor laws: If a wax melt business employs workers, adherence to labor laws becomes crucial, encompassing compliance with minimum wage regulations and overtime requirements.
  • Zoning and building codes: Depending on the business’s location, there may be zoning and building codes that must be adhered to. This can involve acquiring permits for modifications to the building, signage, and other facets of the business.


How do you make sellable wax melts?

To create marketable wax melts, it is important to carefully select premium materials, develop distinctive fragrances, employ appealing packaging, and implement effective marketing strategies.

What is the profit margin on a wax melt business? 

The profit margin of a wax melt business can fluctuate based on variables including production expenses, pricing tactics, and sales volume. Nevertheless, with proficient cost control and strategic marketing, it is attainable to achieve a profit margin of 50% or higher.

How do I make my wax melt business stand out?

To set your wax melt business apart, you can distinguish yourself by providing distinctive fragrances or packaging, establishing a robust brand identity, delivering exceptional customer service, and utilizing social media and other marketing platforms to connect with potential customers.

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