How to start a siding business

Update: January 2, 2024

By: Tom Macken

How to start a siding business

The global siding sector is expected to witness steady growth, with a projected compound annual growth rate (CAGR) of 4.9% from 2022 to 2027. By 2027, it is estimated to reach a total value of approximately $126 billion. Discover comprehensive information on establishing your own successful siding business.


What is a siding business?
8 tips for opening a siding business
Training needed to open a siding business?
Regulations for opening a siding business

What is a siding business?

A siding business specializes in improving the exteriors of residential and commercial buildings through installation, repair, and maintenance services. Siding, which safeguards buildings from the elements, boosts energy efficiency, and enhances aesthetics, is their main focus.

These businesses offer a wide range of services, such as siding installation, repair, replacement, window and door installation, gutter repair, and exterior painting. Siding contractors work with various materials like vinyl, wood, fiber cement, and metal. They assess factors like location, climate, and style to recommend the most suitable siding type for each building.

Free consultations and estimates are commonly provided by siding businesses, often with manufacturer partnerships that offer competitive prices on quality materials. Besides installation and repair, ongoing maintenance services ensure the longevity and appeal of the building’s exterior.

8 tips for starting a siding business

1. Form your Legal Business

When setting up a siding business, you’ll need to think about what business structure will work best, including registering your company with the appropriate authorities, both locally and nationally. 

Many would-be company owners struggle to make sense of the differences among an LLC, a sole proprietorship, a partnership, and other business structures, much alone settling on one. 

A company incorporation service can help you determine the best business structure for your  company based on factors like the level of liability protection you require, the laws of the state in which your company will operate, tax filings requirements and the type of license you will need to legally sell your service and products. 

In the case of siding businesses, we advise you to choose one of these legal forms:

  • An LLC might have a single owner or several owners.
  • A corporation

In the U.S, limited liability companies (LLCs) are favored over sole proprietorships because their owners are shielded from personal liability for corporate debts and obligations.

Naming your siding business

The process of naming your siding enterprise may be a lot of fun. Create a list of terms that best describe your company’s values and goals. Then, put those words to use in creating new, meaningful two-word and three-word combinations. 

Try mixing and matching words that signify the same thing to hear what you come up with. Last but not least, check online to see whether the company name you want to use has already been taken.

2. Setup your Business Bank Account 

Depending on your needs and the amount of money you want to deposit, there are different kinds of business accounts you can set up for your siding business including:

  • Checking Accounts: The most typical form of business bank account. Opening a company checking account is simple and provides a number of advantages. Having a bank account means you may quickly and simply add or remove funds as your needs change. You may use your checking account to pay bills and vendors by writing checks.
  • Savings account: With the return you may receive on your savings, it’s a terrific way to build up a rainy-day fund for your siding company. Savings accounts, on the other hand, may have withdrawal restrictions and provide lower interest rates than checking accounts.

Before deciding on a bank account, it’s a good idea to do a comparison of different business banks for features and fees, including FinTech banks with very competitive benefits of no monthly fees, no minimum balances and an unlimited number of transactions compared to traditional high street bank offerings. 

3. Organize Your Accounting, Taxes & Credit Card reader


Setting up a reliable accounting system will allow siding business owners to keep tabs on all kinds of financial transactions from sales (income & invoicing), purchases (expenditure), liabilities (bank loan funding) to taxes due to the IRS or similar. 

The books for your siding business can be organized in a few ways:

If you choose to handle things on your own, pick a system that is intuitive and simple to use. When your accounting system is ready, you can begin recording your earnings and spending. If you want to save money, you can now see exactly where it’s being spent meaning future budgeting is simplified as a result.

Business owners should be careful to maintain a consistent schedule of accounting maintenance. This calls for putting time in your calendar on a regular basis to check your books and make any necessary changes. While this may appear to be a lot of extra effort, it will ultimately save you time and energy.


Before you can start your own company, you have to get yourself registered for a number of different taxes, both federal and state, first. Your business has to submit an application for an EIN (Employer Identification Number), which is a simple process and is free of charge. Doing so will allow you to register for taxes.

Through the Internal Revenue Service’s website, you can obtain your EIN. There are certain taxes imposed by states that might be applicable to the operation of your firm. 

Credit card readers

Siding businesses will of course need to take payment for the services and products they provide. Having access to a low-cost POS card machine is essential to ensure your business can take payment from your customers in a quick and easy manner. 

A card reader such as the Payanywhere Smart Terminal offers a simple pricing model, next day funds in your bank account, integrates with your Quickbooks accounting software and can also provide valuable data insights into sales trends, inventory management and customer behavior.

4. Launch your siding website & social media

A stunning site for your fresh siding company can be created very easily via:

  • DIY building the business website yourself using a Page Builder or
  • Hiring a qualified web designer to build effective landing pages that can drive new leads for your business using high-quality photos, videos, and other visual components that are in keeping with your brand’s aesthetic.

Having a slick, mobile-optimized website has numerous benefits for any business including: 

  • Attracting new customers 24/7, showcasing your services and products at any time 
  • Credibility, making it easier to attract and retain customers 
  • Online presence for Google searches actively looking for siding services in your area
  • Customer engagement by helping to engage with customers regarding business info, photos, videos, feedback forms as well as contact forms
  • Branding A website can help businesses establish and reinforce their brand identity, by incorporating their logo, color scheme, and other branding elements into the design.

Marketing & Social Media

Social media including Instagram, TikTok, Facebook and Twitter are powerful tools for a siding business as they can increase your business visibility, ability to engage with customers, establish and reinforce brand identity, and gather valuable data insights to improve marketing strategies.

Platforms such as Instagram and Facebook alone have billions of active users, providing a  siding business with an opportunity to increase its visibility and reach a wider audience.

Direct Marketing can also be used in the form of Facebook and Google online ads on these platforms to market services and products to potential customers. Backflow testing businesses can use targeted ads to reach specific demographics and interests and use the campaign data to make informed decisions about your next marketing campaigns to drive more sales.

5. Create a Brand Identity for your siding business

To differentiate your company from your competitors, you’ll need to take some time to prepare and concentrate on how you want your consumers to feel & develop a unique personality for your siding business. From the logo’s design to the brand’s color scheme, there is a lot to think about. 

A unique and memorable logo for your business can be professionally created by a talented Graphic Designer from a Logo Design service. 

Hiring a logo design service can save a business time and money by eliminating the need to spend hours researching and creating a logo and a high-quality logo can be designed quickly and efficiently.

The steps to think about include: 

  • 1). Establish the vision and values that guide your siding company. What are you hoping to accomplish with your company? When people consider your siding brand, what do you want them to feel? 
  • 2). Go with a color palette that conveys who you are as a business. Colors say a lot regarding a product or service. If you’re stuck for inspiration, research competing products in your field to discover what colors they’re using.
  • 3). Create a distinctive logo for your siding line. This is the first thing that customers will associate with your brand, therefore it has to be striking. Get in touch with an expert designer to develop a logo that captures the essence of your company while also looking great.
  • 4). Make sure your branding is the same across all platforms. This should include your website banners to your business cards, your logo and color palette are always consistent with your brand. As a result, your brand’s identity will be strengthened and your company’s name recognition will increase.

Making a name for your siding company is unlikely to be as difficult as you would think. Creating a brand that sticks with consumers requires zeroing down on the company’s raison d’etre and core principles. A distinct identity for your siding business may be developed with some forethought and imagination. 

6. Develop a Business Plan for your new siding

A well-developed business plan is a crucial tool for any entrepreneur looking to start a successful business. The plan should include your siding company’s mission and vision, target audience, product offerings, marketing and sales strategies, and financial projections. 

The business plan should be regularly reviewed and updated to ensure that the business is on track to meet its goals.

A business strategy should cover the following:

  • Market Analysis: An in-depth look at how the market for bricklayers is doing now and how it could grow.
  • Business Summary: A description of your new siding business, including its purpose, goods or services, and target market.
  • Business Strategy: A thorough plan that explains how the business is going to reach its goals.
  • Financial Strategy: How much money you expect to make, spend, and need for cash.
  • Marketing Plan: How the business will sell itself and what strategies and methods will be used.
  • Operations: This is an account of the business’s working methods and practices.

7. Get Financing for your siding business

For your siding business, you can use personal savings or decide to use financing solutions for your new venture and you’ll have different options to consider which may work best: A bank loan, crowdfunding, investors or something different. 

A clear, detailed, and comprehensive business and financial strategy is usually expected by banks or other partners from whom you seek for funding. To launch a firm, you could require funding from a bank, credit union, or the Small Firm Administration (SBA). 

The cost to start a siding business can vary widely depending on factors such as location, equipment needs, and startup costs. On average, it can range from $10,000 to $50,000.

A siding business may require initial investments in tools, equipment, and supplies such as saws, ladders, scaffolding, safety gear, and siding materials. Depending on the size of the business, this initial investment could range from a few thousand dollars up to tens of thousands of dollars.

In addition, there may be costs associated with setting up a business entity, obtaining necessary licenses and permits, insurance coverage, and marketing and advertising expenses. These costs can also vary widely depending on the location and local regulations.

8. Business setup essentials

When starting a siding business, several important factors should be considered:

Legal Compliance

Complying with legal requirements is essential for a siding business. This includes business registration, obtaining tax ID numbers, and acquiring necessary permits and licenses. Depending on the state, you may also need a contractor’s license or certification. It’s crucial to research and adhere to all state and local regulations. Additionally, obtaining insurance, such as general liability and workers’ compensation, is important for protection.

Niche Selection

Defining your niche and target market is vital. You can specialize in a specific siding material or cater to residential or commercial clients. Market research helps determine demand and competition, enabling differentiation and brand establishment.

Equipment and Supplies

Investing in appropriate equipment is crucial. Basic safety gear and tools are necessary, with additional equipment based on your specialization. Regular maintenance and updates ensure safety and efficiency. Required supplies include weather-resistant cladding panels, corner trims, flashing, and sealant. Adhering to building codes and employing proper installation techniques is vital.

Marketing and Promotion

Developing a marketing plan is key to attracting customers. Establish a strong brand identity and create a professional website. Utilize social media platforms, share project portfolios, and network with local contractors and builders. Offering promotions, discounts, and requesting referrals can expand your customer base.

Operations and Customer Service

Efficient operations and excellent customer service are paramount. Establish clear project management procedures, hire skilled staff, and maintain open communication with clients. Commitment to quality workmanship and customer satisfaction builds a positive reputation. By considering these aspects and implementing effective strategies, your siding business can thrive and succeed.

Training needed to open a siding business?

Starting a siding business may necessitate training and experience, particularly for offering installation services. Siding installation entails various skills, including measuring and cutting materials, using power tools, installing insulation and weather barriers, and working at heights. It is crucial to possess the necessary knowledge and skills to ensure safe and high-quality work.

If you lack experience in siding installation, it can be advantageous to pursue training through courses or apprenticeships. Community colleges and trade schools often provide construction and building technology programs that encompass siding installation. Alternatively, gaining on-the-job experience by working alongside an experienced siding contractor is another valuable option.

Moreover, acquiring business management skills can be beneficial, especially if you plan to manage the business independently. Consider attending courses or workshops covering topics such as marketing, accounting, and project management.

Certain states may require a contractor’s license to offer siding installation services. Licensing criteria can vary, typically involving passing an examination and meeting specific education and experience prerequisites.

Regulations for opening a siding business?

Regulations pertaining to the establishment of a siding business can vary depending on the state or local jurisdiction in which the business is situated. Here are several common regulations that may require adherence:

  • Business licensing: Most jurisdictions mandate a business license for the operation of any business, including a siding business.
  • Contractor licensing: In certain states, a specific contractor license may be necessary for a siding contractor to operate legally.
  • Insurance requirements: Siding businesses may be obligated to carry various types of insurance, such as general liability insurance, workers’ compensation insurance, and commercial auto insurance.
  • Permits: Depending on the nature of the project, a siding business may need to obtain permits from the local government prior to commencing work.
  • Compliance with building codes: Siding businesses must conform to local building codes when undertaking siding installations on residential or commercial structures.
  • Environmental regulations: Some states have regulations concerning the proper disposal of construction debris, including old siding materials.
  • Tax regulations: Siding businesses must register with state and federal authorities for tax purposes and fulfill the necessary tax obligations by filing appropriate tax returns.


How to start a siding business?

When starting a siding business, it is crucial to conduct thorough research on local regulations, secure the required licenses and insurance, procure essential equipment and supplies, and formulate an effective marketing strategy.

What is the markup on siding?

The profit margin on siding projects can fluctuate based on factors such as the specific type of siding and the scope of the project. Generally, profit margins in the siding industry tend to fall within the range of 10-25%.

How do you start siding?

To begin the siding installation process, it is important to accurately measure the walls and procure the necessary quantity of siding materials. Begin by securing starter strips at the bottom and fasten the siding securely using nails, ensuring proper overlap between each piece for a seamless finish.

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