Start a golf cart rental business how-to guide

Update: January 2, 2024

By: Tom Macken

How to start a golf cart rental business

The global golf cart market is projected to experience steady growth, with a compound annual growth rate (CAGR) of 4% from 2022 to 2030 with the market also anticipated to increase from its valuation of $1.4 billion in 2021 to over $2 billion. The surge in demand is driven by factors such as increased participation in golf, growth in tourism, and the rising need for eco-friendly transportation. Find all the guidance you need on how to start your own cart rental business .


What is a golf cart rental business?
8 tips for opening a golf cart rental business
Training needed to open a golf cart rental business?
Regulations for opening a golf cart rental business

What is a golf cart rental business?

A golf cart rental business provides individuals and groups with the option to rent golf carts for various purposes, including golf courses, resorts, events, or any location where transportation is required. Golf carts are compact vehicles powered by electricity or gasoline, designed to accommodate a small number of passengers along with their equipment. They are known for their convenience, affordability, and environmentally friendly nature.

In this type of business, golf cart rental companies maintain and service a fleet of carts to ensure optimal performance and safety. Additionally, they may offer extra services such as cart delivery, pickup, and customization to cater to their customers’ specific needs.

Operating a golf cart rental business can be a profitable venture due to the increasing popularity of golfing and the demand for eco-friendly transportation. The business benefits from high-profit margins and minimal overhead costs. Moreover, it can capitalize on tourism and special events that require transportation solutions for large groups of people.

8 tips for starting a golf cart rental business

1. Form your Legal Business

When setting up a golf cart rental business, you’ll need to think about what business structure will work best, including registering your company with the appropriate authorities, both locally and nationally. 

Many would-be company owners struggle to make sense of the differences among an LLC, a sole proprietorship, a partnership, and other business structures, much alone settling on one. 

A company incorporation service can help you determine the best business structure for your  company based on factors like the level of liability protection you require, the laws of the state in which your company will operate, tax filings requirements and the type of license you will need to legally sell your service and products. 

In the case of golf cart rental businesses, we advise you to choose one of these legal forms:

  • An LLC might have a single owner or several owners.
  • A corporation

In the U.S, limited liability companies (LLCs) are favored over sole proprietorships because their owners are shielded from personal liability for corporate debts and obligations.

Naming your golf cart rental business

The process of naming your golf cart rental enterprise may be a lot of fun. Create a list of terms that best describe your company’s values and goals. Then, put those words to use in creating new, meaningful two-word and three-word combinations. 

Try mixing and matching words that signify the same thing to hear what you come up with. Last but not least, check online to see whether the company name you want to use has already been taken.

2. Setup your Business Bank Account 

Depending on your needs and the amount of money you want to deposit, there are different kinds of business accounts you can set up for your golf cart rental business including:

  • Checking Accounts: The most typical form of business bank account. Opening a company checking account is simple and provides a number of advantages. Having a bank account means you may quickly and simply add or remove funds as your needs change. You may use your checking account to pay bills and vendors by writing checks.
  • Savings account: With the return you may receive on your savings, it’s a terrific way to build up a rainy-day fund for your golf cart rental company. Savings accounts, on the other hand, may have withdrawal restrictions and provide lower interest rates than checking accounts.

Before deciding on a bank account, it’s a good idea to do a comparison of different business banks for features and fees, including FinTech banks with very competitive benefits of no monthly fees, no minimum balances and an unlimited number of transactions compared to traditional high street bank offerings. 

3. Organize Your Accounting, Taxes & Credit Card reader


Setting up a reliable accounting system will allow golf cart rental business owners to keep tabs on all kinds of financial transactions from sales (income & invoicing), purchases (expenditure), liabilities (bank loan funding) to taxes due to the IRS or similar. 

The books for your golf cart rental business can be organized in a few ways:

If you choose to handle things on your own, pick a system that is intuitive and simple to use. When your accounting system is ready, you can begin recording your earnings and spending. If you want to save money, you can now see exactly where it’s being spent meaning future budgeting is simplified as a result.

Spice business owners should be careful to maintain a consistent schedule of accounting maintenance. This calls for putting time in your calendar on a regular basis to check your books and make any necessary changes. While this may appear to be a lot of extra effort, it will ultimately save you time and energy.


Before you can start your own company, you have to get yourself registered for a number of different taxes, both federal and state, first. Your business has to submit an application for an EIN (Employer Identification Number), which is a simple process and is free of charge. Doing so will allow you to register for taxes.

Through the Internal Revenue Service’s website, you can obtain your EIN. There are certain taxes imposed by states that might be applicable to the operation of your firm. 

Credit card readers

Businesses will of course need to take payment for the services and products they provide. Having access to a low-cost POS card machine is essential to ensure your business can take payment from your customers in a quick and easy manner. 

A card reader such as the Payanywhere Smart Terminal offers a simple pricing model, next day funds in your bank account, integrates with your Quickbooks accounting software and can also provide valuable data insights into sales trends, inventory management and customer behavior.

4. Launch your golf cart rental website & social media

A stunning site for your fresh golf cart rental company can be created very easily via:

  • DIY building the business website yourself using a Page Builder or
  • Hiring a qualified web designer to build effective landing pages that can drive new leads for your business using high-quality photos, videos, and other visual components that are in keeping with your brand’s aesthetic.

Having a slick, mobile-optimized website has numerous benefits for any business including: 

  • Attracting new customers 24/7, showcasing your services and products at any time 
  • Credibility, making it easier to attract and retain customers 
  • Online presence for Google searches actively looking for golf cart rental services in your area
  • Customer engagement by helping to engage with customers regarding business info, photos, videos, feedback forms as well as contact forms
  • Branding A website can help businesses establish and reinforce their brand identity, by incorporating their logo, color scheme, and other branding elements into the design.

Marketing & Social Media

Social media including Instagram, TikTok, Facebook and Twitter are powerful tools for a golf cart rental business as they can increase your business visibility, ability to engage with customers, establish and reinforce brand identity, and gather valuable data insights to improve marketing strategies.

Platforms such as Instagram and Facebook alone have billions of active users, providing a  golf cart rental business with an opportunity to increase its visibility and reach a wider audience.

Direct Marketing can also be used in the form of Facebook and Google online ads on these platforms to market services and products to potential customers. Backflow testing businesses can use targeted ads to reach specific demographics and interests and use the campaign data to make informed decisions about your next marketing campaigns to drive more sales.

5. Create a Brand Identity for your golf cart rental business

To differentiate your company from your competitors, you’ll need to take some time to prepare and concentrate on how you want your consumers to feel & develop a unique personality for your golf cart rental business. From the logo’s design to the brand’s color scheme, there is a lot to think about. 

A unique and memorable logo for your business can be professionally created by a talented Graphic Designer from a Logo Design service. 

Hiring a logo design service can save a business time and money by eliminating the need to spend hours researching and creating a logo and a high-quality logo can be designed quickly and efficiently.

The steps to think about include: 

  • 1). Establish the vision and values that guide your golf cart rental company. What are you hoping to accomplish with your company? When people consider your golf cart rental brand, what do you want them to feel? 
  • 2). Go with a color palette that conveys who you are as a business. Colors say a lot regarding a product or service. If you’re stuck for inspiration, research competing products in your field to discover what colors they’re using.
  • 3). Create a distinctive logo for your golf cart rental line. This is the first thing that customers will associate with your brand, therefore it has to be striking. Get in touch with an expert designer to develop a logo that captures the essence of your company while also looking great.
  • 4). Make sure your branding is the same across all platforms. This should include your website banners to your business cards, your logo and color palette are always consistent with your brand. As a result, your brand’s identity will be strengthened and your company’s name recognition will increase.

Making a name for your golf cart rental company is unlikely to be as difficult as you would think. Creating a brand that sticks with consumers requires zeroing down on the company’s raison d’etre and core principles. A distinct identity for your golf cart rental business may be developed with some forethought and imagination. 

6. Develop a Business Plan for your new golf cart rental

A well-developed business plan is a crucial tool for any entrepreneur looking to start a successful business. The plan should include your golf cart rental company’s mission and vision, target audience, product offerings, marketing and sales strategies, and financial projections. 

The business plan should be regularly reviewed and updated to ensure that the business is on track to meet its goals.

A business strategy should cover the following:

  • Market Analysis: An in-depth look at how the market for bricklayers is doing now and how it could grow.
  • Business Summary: A description of your new golf cart rental business, including its purpose, goods or services, and target market.
  • Business Strategy: A thorough plan that explains how the business is going to reach its goals.
  • Financial Strategy: How much money you expect to make, spend, and need for cash.
  • Marketing Plan: How the business will sell itself and what strategies and methods will be used.
  • Operations: This is an account of the business’s working methods and practices.

7. Get Financing for your golf cart rental business

For your golf cart rental business, you can use personal savings or decide to use financing solutions for your new venture and you’ll have different options to consider which may work best: A bank loan, crowdfunding, investors or something different. 

A clear, detailed, and comprehensive business and financial strategy is usually expected by banks or other partners from whom you seek for funding. To launch a firm, you could require funding from a bank, credit union, or the Small firm Administration (SBA). 

On average, the cost to start a golf cart rental business can range from $50,000 to $100,000 or more, depending on factors such as location, the size of the fleet, and whether you buy or lease. 

The cost of purchasing or leasing a fleet of golf carts can range from $5,000 to $10,000 per cart, depending on the model and features. Custom-built carts can cost more than standard models and if you choose to lease the carts, you may be able to lower your upfront costs.

8. Business setup essentials

There are several important factors that golf cart rental businesses should consider when establishing their operations:

Secure Necessary Permits and Licenses

Before launching your golf cart rental business, it’s crucial to research and obtain all the required permits and licenses from your local authorities. Regulations vary by location, so it’s essential to check with the appropriate agencies to determine the specific licenses and permits needed for your business.

Identify Your Target Market

To succeed in the golf cart rental industry, it’s vital to identify your target market. Popular target markets may include golfers, tourists, or event planners. Tailoring your marketing strategies to effectively reach your target market is essential. For instance, if your focus is on attracting tourists, promoting your business through tourism websites and local attractions would be beneficial.

Consider Location

Location plays a crucial role in the success of your golf cart rental business. Factors such as proximity to golf courses, tourist attractions, and high-traffic areas need to be taken into account. Additionally, ensure that your location is easily accessible, with sufficient parking space for customers to pick up and drop off their carts. If you plan to offer delivery services, logistics for transporting the golf carts should be considered.

Acquire or Lease Golf Carts

One of the significant expenses in starting a golf cart rental business is acquiring or leasing the carts themselves. The number of carts needed will depend on the size of your target market and the demand in your location. Factors such as manufacturer reputation, warranties, and maintenance requirements should be considered when making a decision. Additionally, you’ll need to decide whether you’ll offer gas-powered or electric carts.

Purchase Equipment and Supplies

Besides the golf carts, you’ll need to obtain any necessary equipment such as charging stations, tools, and cleaning supplies. It’s important to invest in high-quality, well-maintained carts and have a reliable reservation and tracking system in place.

Secure a Storage Facility

A secure storage facility is essential for your golf cart rental business. It should be capable of accommodating all the carts and protecting them from theft and weather-related damage. Consider factors such as accessibility, security features, and rental costs when selecting a storage facility. Additional equipment like charging stations and maintenance tools may be required to keep the carts in optimal condition.

Obtain Insurance Coverage

Obtaining appropriate insurance coverage is critical for protecting your golf cart rental business from potential liabilities. General liability insurance covers accidents on your premises or resulting from your business operations, while commercial auto insurance covers accidents involving the rented golf carts.

Develop a Marketing Strategy

Effectively marketing your golf cart rental business is essential for attracting customers. Consider creating a website and utilizing social media accounts to showcase your business and highlight the features of your carts. Advertising in local newspapers, magazines, and online platforms can also be effective. Establishing partnerships with local hotels or resorts can further promote your business.

Hire and Train Employees

Selecting the right employees is crucial for the success of your golf cart rental business. Look for individuals with a friendly and customer-oriented attitude as they will interact with customers regularly. Provide comprehensive training on cart operation, maintenance, and exceptional customer service.

Implement Safety Protocols

Safety is a top priority when renting out golf carts. Establish safety protocols and procedures to ensure the well-being of your customers and employees. This includes providing safety instructions, regular maintenance of the carts, and enforcing speed limits and other regulations.

Find Your Unique Selling Point

To differentiate yourself from competitors and attract more customers, consider finding your niche. This could involve catering to specific markets, such as families or golf enthusiasts, or offering unique features like customized carts or guided tours. By identifying your niche, you can set your business apart and create a memorable experience for your customers.

Training needed to open a golf cart rental business?

To establish a golf cart rental business successfully, it is crucial to possess the necessary skills and expertise. Firstly, the owner must hold a valid driver’s license with a clean driving record. Additionally, they should have hands-on experience in operating and maintaining golf carts, along with a comprehensive understanding of the local area and traffic regulations.

Attending a specialized training course or program designed for golf cart rentals is highly recommended. Such training provides valuable insights into proper maintenance and repairs, customer service practices, safety protocols, and more. Many golf cart manufacturers offer training courses or certification programs tailored to the needs of owners and operators.

In addition to technical training, a strong foundation in business management, marketing, and customer service is essential. This can be acquired through relevant courses, workshops, or prior employment and volunteer positions, allowing for practical experience and knowledge in these areas.

Regulations for opening a golf cart rental business?

The regulations governing the establishment of a golf cart rental business can vary depending on the business’s location. In general, there are specific requirements and regulations that must be met to ensure the legal and safe operation of such a business.

Acquiring the necessary permits and licenses is a crucial regulation to comply with. This typically involves obtaining a business license, a motor vehicle rental business permit, and any local or state permits that may be required for the use of golf carts on public roads.

Ensuring that the golf carts meet all required safety standards is another important regulation. This includes equipping the carts with appropriate lighting, turn signals, and other safety features mandated by local laws. Regular inspections and maintenance should also be conducted to ensure that the carts are in a safe and reliable condition for customers to utilize.

There may be additional regulations concerning the day-to-day operation of the business, such as limitations on driving or parking locations, or obligations regarding insurance coverage. It is crucial to thoroughly research and comprehend all applicable regulations before initiating a golf cart rental business.


Are golf cart businesses profitable?

Profit margins in the golf cart rental business can fluctuate, but typically they fall within the range of 20-30% of revenue, although individual circumstances may cause variations.

How to start a golf cart rental business?

When establishing a golf cart rental business, it is important to conduct thorough research on local regulations, acquire the required permits and insurance, invest in purchasing or leasing golf carts, secure a suitable storage facility, develop comprehensive safety protocols, and formulate an effective marketing strategy.

What do you need to rent a golf cart?

When considering renting a golf cart, it is generally necessary to possess a valid driver’s license and a credit card. Certain rental companies may additionally request proof of insurance and may ask for a security deposit.

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