How to start a backflow testing business

Update: January 2, 2024

By: Tom Macken

How to start a backflow testing business

The global market for backflow preventers had a valuation of $8.7 billion in 2022. With the increasing demand for advanced backflow preventers constructed from materials like ductile iron, polymers, and stainless steel, the industry is expected to expand further and reach $13.8 billion by 2033. Find all the necessary info to setup your backflow testing business.


What is a backflow testing business?
8 tips for opening a backflow testing business
Training needed to open a backflow testing business?
Regulations for opening a backflow testing business

What is a backflow testing business?

A backflow testing business is a service-oriented company that specializes in the evaluation and certification of backflow prevention systems found in both residential and commercial properties. The primary objective of this business is to ensure the safety and purity of the water supply by preventing contaminated water from flowing back into the public water system, thereby mitigating potential health risks and environmental contamination.

The core responsibility of a backflow testing business involves conducting thorough inspections, testing, and necessary repairs of backflow prevention devices in compliance with local and state regulations. These devices commonly include double-check valve assemblies, reduced pressure zone (RPZ) devices, and pressure vacuum breakers.

During the testing process, certified professionals meticulously examine the devices for any damages, assess the effectiveness of the valves, verify proper installation, and perform comprehensive tests to confirm the optimal functioning of the backflow prevention systems. Testers will then generate detailed documentation outlining the test results and issue a certificate of compliance to the property owner as proof of the device’s effectiveness and adherence to regulatory standards.

8 tips for starting a backflow testing business

1. Form your Legal Business

When setting up a backflow testing business, you’ll need to think about what business structure will work best, including registering your company with the appropriate authorities, both locally and nationally. 

Many would-be company owners struggle to make sense of the differences among an LLC, a sole proprietorship, a partnership, and other business structures, much alone settling on one. 

A company incorporation service can help you determine the best business structure for your  company based on factors like the level of liability protection you require, the laws of the state in which your company will operate, tax filings requirements and the type of license you will need to legally sell your service and products. 

In the case of backflow testing businesses, we advise you to choose one of these legal forms:

  • An LLC might have a single owner or several owners.
  • A corporation

In the U.S, limited liability companies (LLCs) are favored over sole proprietorships because their owners are shielded from personal liability for corporate debts and obligations.

Naming your backflow testing business

The process of naming your backflow testing enterprise may be a lot of fun. Create a list of terms that best describe your company’s values and goals. Then, put those words to use in creating new, meaningful two-word and three-word combinations. 

Try mixing and matching words that signify the same thing to hear what you come up with. Last but not least, check online to see whether the company name you want to use has already been taken.

2. Setup your Business Bank Account 

Depending on your needs and the amount of money you want to deposit, there are different kinds of business accounts you can setup for your backflow testing business including:

  • Checking Accounts: The most typical form of business bank account. Opening a company checking account is simple and provides a number of advantages. Having a bank account means you may quickly and simply add or remove funds as your needs change. You may use your checking account to pay bills and vendors by writing checks.
  • Savings account: With the return you may receive on your savings, it’s a terrific way to build up a rainy-day fund for your backflow testing company. Savings accounts, on the other hand, may have withdrawal restrictions and provide lower interest rates than checking accounts.

Before deciding on a bank account, it’s a good idea to do a comparison of different business banks for features and fees, including FinTech banks with very competitive benefits of no monthly fees, no minimum balances and an unlimited number of transactions compared to traditional high street bank offerings. 

3. Organize Your Accounting, Taxes & Credit Card reader


Setting up a reliable accounting system will allow backflow testing business owners to keep tabs on all kinds of financial transactions from sales (income & invoicing), purchases (expenditure), liabilities (bank loan funding) to taxes due to the IRS or similar. 

The books for your backflow testing business can be organized in a few ways:

If you choose to handle things on your own, pick a system that is intuitive and simple to use. When your accounting system is ready, you can begin recording your earnings and spending. If you want to save money, you can now see exactly where it’s being spent meaning future budgeting is simplified as a result.

Spice business owners should be careful to maintain a consistent schedule of accounting maintenance. This calls for putting time in your calendar on a regular basis to check your books and make any necessary changes. While this may appear to be a lot of extra effort, it will ultimately save you time and energy.


Before you can start your own company, you have to get yourself registered for a number of different taxes, both federal and state, first. Your business has to submit an application for an EIN (Employer Identification Number), which is a simple process and is free of charge. Doing so will allow you to register for taxes.

Through the Internal Revenue Service’s website, you can obtain your EIN. There are certain taxes imposed by states that might be applicable to the operation of your firm. 

Credit card readers

Businesses will of course need to take payment for the services and products they provide. Having access to a low-cost POS card machine is essential to ensure your business can take payment from your customers in a quick and easy manner. 

A card reader such as the Payanywhere Smart Terminal offers a simple pricing model, next day funds in your bank account, integrates with your Quickbooks accounting software and can also provide valuable data insights into sales trends, inventory management and customer behavior.

4. Launch your backflow testing website & social media

A stunning site for your fresh backflow testing company can be created very easily via:

  • DIY building the business website yourself using a Page Builder or
  • Hiring a qualified web designer to build effective landing pages that can drive new leads for your business using high-quality photos, videos, and other visual components that are in keeping with your brand’s aesthetic.

Having a slick, mobile-optimized website has numerous benefits for any business including: 

  • Attracting new customers 24/7, showcasing your services and products at any time 
  • Credibility, making it easier to attract and retain customers 
  • Online presence for Google searches actively looking for backflow testing services in your area
  • Customer engagement by helping to engage with customers regarding business info, photos, videos, feedback forms as well as contact forms
  • Branding A website can help businesses establish and reinforce their brand identity, by incorporating their logo, color scheme, and other branding elements into the design.

Marketing & Social Media

Social media including Instagram, TikTok, Facebook and Twitter are powerful tools for a backflow testing business as they can increase your business visibility, ability to engage with customers, establish and reinforce brand identity, and gather valuable data insights to improve marketing strategies.

Platforms such as Instagram and Facebook alone have billions of active users, providing a  backflow testing business with an opportunity to increase its visibility and reach a wider audience.

Direct Marketing can also be used in the form of Facebook and Google online ads on these platforms to market services and products to potential customers. Backflow testing businesses can use targeted ads to reach specific demographics and interests and use the campaign data to make informed decisions about your next marketing campaigns to drive more sales.

5. Create a Brand Identity for your backflow testing

To differentiate your company from your competitors, you’ll need to take some time to prepare and concentrate on how you want your consumers to feel & develop a unique personality for your backflow testing business. From the logo’s design to the brand’s color scheme, there is a lot to think about. 

A unique and memorable logo for your business can be professionally created by a talented Graphic Designer from a Logo Design service. 

Hiring a logo design service can save a business time and money by eliminating the need to spend hours researching and creating a logo and a high-quality logo can be designed quickly and efficiently.

The steps to think about include: 

  • 1). Establish the vision and values that guide your backflow testing company. What are you hoping to accomplish with your company? When people consider your backflow testing brand, what do you want them to feel? 
  • 2). Go with a color palette that conveys who you are as a business. Colors say a lot regarding a product or service. If you’re stuck for inspiration, research competing products in your field to discover what colors they’re using.
  • 3). Create a distinctive logo for your backflow testing line. This is the first thing that customers will associate with your brand, therefore it has to be striking. Get in touch with an expert designer to develop a logo that captures the essence of your company while also looking great.
  • 4). Make sure your branding is the same across all platforms. This should include your website banners to your business cards, your logo and color palette are always consistent with your brand. As a result, your brand’s identity will be strengthened and your company’s name recognition will increase.

Making a name for your backflow testing company is unlikely to be as difficult as you would think. Creating a brand that sticks with consumers requires zeroing down on the company’s raison d’etre and core principles. A distinct identity for your backflow testing business may be developed with some forethought and imagination. 

6. Develop a Business Plan for your new backflow testing

A well-developed business plan is a crucial tool for any entrepreneur looking to start a successful business. The plan should include your backflow testing company’s mission and vision, target audience, product offerings, marketing and sales strategies, and financial projections. 

The business plan should be regularly reviewed and updated to ensure that the business is on track to meet its goals.

A business strategy should cover the following:

  • Market Analysis: An in-depth look at how the market for bricklayers is doing now and how it could grow.
  • Business Summary: A description of your new backflow testing business, including its purpose, goods or services, and target market.
  • Business Strategy: A thorough plan that explains how the business is going to reach its goals.
  • Financial Strategy: How much money you expect to make, spend, and need for cash.
  • Marketing Plan: How the business will sell itself and what strategies and methods will be used.
  • Operations: This is an account of the business’s working methods and practices.

7. Get Financing for your backflow testing business

For your backflow testing business, you can use personal savings or decide to use financing solutions for your new venture and you’ll have different options to consider which may work best: A bank loan, crowdfunding, investors or something different. 

A clear, detailed, and comprehensive business and financial strategy is usually expected by banks or other partners from whom you seek for funding. To launch a firm, you could require funding from a bank, credit union, or the Small firm Administration (SBA). 

The cost to start a backflow testing business can vary widely depending on factors such as the location of the business, the cost of equipment and supplies, and any necessary licenses and permits. However, on average, the cost to start a backflow testing business can range from $10,000 to $30,000.

The biggest expenses for a backflow testing business will be equipment and supplies, such as backflow test kits and other tools, and a reliable vehicle for transportation to and from job sites. In addition, the cost of obtaining necessary licenses and permits can also add to the overall startup costs.

8. Business setup essentials

There are several key considerations that backflow testing businesses should bear in mind when establishing their operations:

  1. Equipment procurement: A backflow testing business necessitates the acquisition of specific equipment for testing and certifying backflow prevention devices. This includes calibrated test kits, gauges, and specialized tools. Maintaining high-quality equipment that undergoes regular maintenance ensures accurate readings and reliable service to clients.
  2. Dependable transportation: Reliable transportation is essential for transporting equipment to various job sites. Having contingency plans in place for vehicle breakdowns or other unforeseen circumstances is crucial. A well-maintained vehicle enhances professionalism and ensures punctual arrival at job sites.
  3. Test procedures and record maintenance: To ensure consistency and accuracy, backflow testing businesses must establish comprehensive policies and procedures for conducting tests and maintaining records. This encompasses standardized operating procedures, record-keeping requirements, and effective communication protocols for reporting test results to clients.
  4. Marketing and advertising strategy: Effective marketing and advertising efforts are indispensable for promoting a backflow testing business. Establishing an online presence through a website, distributing flyers, and advertising in local publications are valuable tactics. Utilizing social media and optimizing online visibility aids in attracting potential clients. Word-of-mouth referrals from satisfied customers can also be a potent marketing tool.
  5. Pricing strategy: Developing a competitive pricing strategy is vital for a backflow testing business. Conducting market research to ascertain rates for similar services and adjusting pricing based on competition and demand is essential. Offering competitive pricing facilitates acquiring new clients and retaining existing ones.
  6. Liability insurance: Having liability insurance is imperative to safeguard against potential damages or injuries during testing and potential lawsuits. Thorough research and obtaining appropriate insurance coverage protect against unforeseen events.
  7. Hiring and training employees: Hiring employees with relevant experience and expertise is crucial for a backflow testing business. Comprehensive training on policies and procedures ensures consistency and quality in services. Creating a positive work environment that fosters teamwork and communication is important. Competitive wages, benefits, and opportunities for career growth aid in attracting and retaining skilled employees.
  8. Website and social media presence: Establishing a website and utilizing social media platforms allow for broader reach and differentiation from competitors. The website should provide comprehensive information about services, pricing, contact details, and certifications or licenses. Utilizing social media platforms helps connect with potential clients and showcase expertise. Sharing educational content and customer testimonials enhances credibility.
  9. Building relationships: Building relationships with potential clients and suppliers, such as municipalities, water utilities, and property owners, is vital for a backflow testing business. Attending industry events, contacting property management companies, and reaching out to local businesses aid in establishing a network of clients. Strong relationships with suppliers ensure access to necessary testing equipment and materials.
  10. Regulatory compliance and industry standards: Adhering to state and local regulations and industry standards is crucial. Staying informed about regulatory changes and industry standards can be achieved by joining professional associations and attending relevant events. Regularly reviewing and updating policies and procedures in consultation with experts ensures alignment with current regulations and best practices.

Training needed to open a backflow testing business?

Acquiring the necessary knowledge and skills through training is crucial when embarking on a successful backflow testing business. Both the business owner and employees should possess a comprehensive understanding of backflow prevention, testing techniques, and the diverse array of backflow prevention devices.

Formal training opportunities are available through reputable organizations like the American Backflow Prevention Association (ABPA) and the American Society of Sanitary Engineering (ASSE). These organizations offer certification courses and continuous education programs that ensure the business remains up-to-date with industry standards and regulatory requirements.

Furthermore, hands-on experience plays a vital role in gaining in-depth knowledge of the testing process and various backflow prevention devices. Business owners can attain this experience by working with an established backflow testing company or completing an apprenticeship under the guidance of an experienced tester.

Developing a solid understanding of local, state, and federal regulations pertaining to backflow testing is also crucial. The Environmental Protection Agency (EPA) mandates certification for backflow testers, and each state may have additional regulations that must be adhered to. Remaining well-informed and compliant with these regulations is imperative for a thriving backflow testing business.

Regulations for opening a backflow testing business?

The requirements for establishing a backflow testing business can vary depending on the location, encompassing the state, county, and city. Generally, businesses engaged in backflow testing must adhere to the specific regulations set by local and state authorities governing water quality, plumbing, and cross-connection control.

These regulations may entail acquiring appropriate licenses and certifications, fulfilling specified educational and experiential criteria, and ensuring compliance with health and safety standards. In numerous states, obtaining a license and certification from the state or local government is mandatory for backflow testing businesses.

Furthermore, businesses in this field may need to conform to regulations concerning waste disposal, worker safety, and environmental preservation. Business owners should diligently research and comprehend the applicable regulations in their precise location and industry, guaranteeing adherence to all pertinent laws and regulations.

To remain well-informed and updated on any regulatory changes, backflow testing businesses should regularly monitor governmental websites and publications, actively participate in industry conferences and seminars, and join professional organizations that provide valuable resources and support to businesses operating in this sector.

By staying informed and operating in full compliance with the regulations, backflow testing businesses can operate legally and efficiently, prioritizing the well-being and safety of their clients and the general public.


How profitable is a backflow testing business?

Profit margins in the backflow testing industry can vary significantly, typically falling within the range of 40% to 60% on average.

How much does a backflow test cost?

The pricing of a backflow test can differ based on various factors, including the geographical location, the size of the backflow preventer, and the intricacy of the testing required. Typically, the cost for a backflow test ranges between $50 to $250 per test, excluding any potential repair or replacement expenses.

How much do I need to start a backflow testing business?

The capital needed to establish a backflow testing business can vary from $10,000 to $50,000, depending on various aspects like equipment expenses, licensing fees, and insurance costs.

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